I am a senior UX-designer and team leader with 20+ years experience from both Swedish and international teams and projects. I lead, collaborate and design with the human in mind, both the end user and the team member.
Most projects start with understanding the business first, then building the brand system or web presensc around that reality. Just clear, functional design that serves the actual purpose.
I adhere to the "Just enough research"-ethos and try to whip up a prototype as quick as possible for us to collaborate around.
The process is collaborative. Initial consultation and reference gathering. Design concepts. Revisions. Final delivery of all assets in the formats you'll actually need.
Here is what I do.
UX design
- User research
- Wireframing and prototyping
- User testing
Branding and visual design
- Logo development.
- Typography systems.
- Color palettes.
- Illustration and imagery.
- Brand guidelines.
Web development
I do web development for smaller projects.
I work in
[Ryde, Sparsit, Göteborg & Co, Nansen]
Talks and lectures
For years I have been talking about creativity, innovation, design and UX. I am also a guest lecturer at Linköping University and Södertörn University.
Design and platform evaluation
Sometimes I'm brought in as a neutral party to review proposals, platform recommendations, and technical suggestions my clients gets from other agencies. Basically see if the suggested design and technical solution is a good fit for the client based on their needs, their organisation, resources and how they want to work. The kind of second opinion you want before committing to a big project or unclear technical solution.